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Make lives a little easier and more beautiful

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Introduction
The Business of Beauty & Well – Being “Making Lives Easier & More Beautiful”

In 1954, the Ali family started its soap business operations in a factory located at Hyderabad. To cater to the growing demand, the capacity needed to be increased; therefore the Ali family bought a defunct factory by the name of Zulfeqar Industries Ltd. in November 1980. This name was thereby adopted, making its official on November 6, 1986 after which it was registered on the Karachi and Lahore Stock Exchange.

ZIL Limited (formerly Zulfeqar Industries Ltd.) excels in soap manufacturing with an experience of over 50 years. It has been constantly improving its systems and processes to meet the needs and preferences of its consumers over 5 decades. Great visionaries such as Syed Maratib Ali, Syed Wajid Ali and Syed Asad Ali have been part of this great legacy.

The company’s portfolio consists of renowned brands which make it the leading soap manufacturing and marketing companies in the country.

Capri’s “Natural Skincare and Wellness Range” delivers a lifestyle to consumers in the premium segment. Palmy is positioned on the affordable beauty platform and gives consumers the best quality product in the popular segment. Opal was launched with an innovative concept of multi-packs i.e. four soaps in one pack, giving consumers best value for money. Champion and King Swan in the discounted segment offer value conscious consumers viable options and solutions for everyday laundry wash.
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